Statement of Intent

AR.Mour is to be a multidisciplinary lifestyle brand for creative outsiders from James Lavelle and Kazuki Kuraishi.

By building relationships across fashion, music and art, the aim is to build a creative community around the world. From London to Tokyo and beyond.

Versatility is more necessary than ever, in a world that has become increasingly fast paced. AR.Mour aims to be at the forefront of redefining travel, through products that move with the times, yet maintain timeless quality and design.

verything AR.Mour does needs to be forward thinking. Innovative packaging, unique silhouettes and an architectural approach to garments are central to the brand's identity. This is about life beyond the screen.

AR.Mour for the creative outsiders across the world.